TY  - BOOK
AU  - Hawkins,Del I.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780077294106
PY  - 2010///
CY  - Boston, MA
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -