Albarran, Alan B. <br/><br/>
Management of electronic media / 
Alan B. Albarran 
 - 4th ed. 
 - Boston, MA :  Wadsworth Cengage Learning,  2010 
 - xxii, 332 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780495569428 0495569429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital media--Management