01651ntm a2200205 a 4500001001400000003000700014005001700021008004100038020002200079040000800101100002300109245008700132260003400219300005700253502011400310504002800424520093500452650002401387650003401411vtls000083199KUKTEM20251117113247.0141110t2013    my a   f m    000 0 eng d  aTHE0001487(Local)  aUMP0 aNor Ain Binti Musa12aA study on muslim consumers’ awareness on JAKIM halal logo /cNor Ain Binti Musa  aKuantan, Pahang :bUMP,c2013  axii, 52 p. :bill. (some col.) ;c30 cm. +e1 CD-ROM  aProject paper (Bachelor of Industrial Technology Management with Honors) -- Universiti Malaysia Pahang - 2013  aBibliography : p. 41-423 aRealizing the great demand of halal food in Malaysia and in the world in general, there are efforts by the government to make Malaysia as a regional hub for halal food products. However, there is a situation now when consumers not really understand what actual halal is. This is because of the low awareness of the consumers regarding the halal food, halal logo and everything related to halal. Besides that, it is because of the lack of knowledge or information about the halal meaning that cause the consumers misunderstanding about the truly halal meaning. Hence, this study is  conducted in order to determine the Muslims consumer awareness on JAKIM halal logo. For this purpose, a correlation analysis was performed on 300 Muslim consumers surveyed through convenient sampling. From the analysis it was found that halal knowledge and halal food give positive relationship to Muslim consumers’ awareness on JAKIM halal logo. 0aConsumer protection 0aHalal food industryzMalaysia