Sterne, Jim <br/><br/>
Social media metrics :  how to measure and optimize your marketing investment / 
by Jim Sterne 
 - Hoboken, N.J. :  Wiley,  c2010 
 - xxxi, 240 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future 
<br/><br/><label>ISBN: </label>9780470583784 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Social media--Economic aspects<br/>Marketing research<br/>Online social networks--Economic aspects