TY  - BOOK
AU  - Sterne,Jim
TI  - Social media metrics: how to measure and optimize your marketing investment 
SN  - 9780470583784 (cloth)
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Marketing research
KW  - Online social networks
N1  - Includes index; Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future
ER  -