Becker, Michael <br/><br/>
Mobile marketing for dummies / 
by Michael Becker and John Arnold 
 - Hoboken, N.J. :  Wiley,  c2010 
 - xviii, 362 p. :  ill. ;  24 cm. 
 - For dummies .
 - For dummies .
<br/><br/> Includes index 
<br/><br/>Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens 
<br/><br/> You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be! 
<br/><br/><label>ISBN: </label>9780470616680 (pbk.) 0470616687 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Mobile computing<br/>Mobile commerce