Becker, Michael creator Arnold, John text nju Hoboken, N.J Wiley c2010 2010 monographic eng

print

xviii, 362 p. : ill. ; 24 cm. You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be! Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens specialized by Michael Becker and John Arnold Includes index Internet marketing Mobile computing Mobile commerce 9780470616680 (pbk.) 0470616687 (pbk.) UMP 110406 20251117150405.0 vtls000052624