TY  - BOOK
AU  - Becker,Michael
AU  - Arnold,John
TI  - Mobile marketing for dummies
T2  - --For dummies
SN  - 9780470616680 (pbk.)
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet marketing
KW  - Mobile computing
KW  - Mobile commerce
N1  - Includes index; Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens
N2  - You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!
ER  -