Reuvid, Jonathan <br/><br/>
Start up and run your own business :  the essential guide to planning, funding and growing your new enterprise / 
Jonathan Reuvid 
 - 8th ed. 
 - Philadelphia :  Kogan Page Limited,  2011 
 - [xvi], 320 p. :  ill. ;  22 cm. 
<br/><br/> Includes index 
<br/><br/>Identifying the opportunity -- Researching the market -- Developing the business plan -- Funding alternatives -- Raising capital -- Think again or full steam ahead -- Website marketing and e-commerce -- Cash management -- Pricing and costing -- Sales and customer relations -- Bookkeeping and administration -- Employment and human relations -- Conventional marketing -- Purchasing guidelines -- Taxation -- Premises and business assets -- Transportation -- When small is no longer beautiful -- More management accounting and reporting tools -- Managing export business -- Planning the end game 
<br/><br/><label>ISBN: </label>9780749460600 9780749461133 (ebk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises--Management<br/>Small business--Management