the essential guide to planning, funding and growing your new enterprise Reuvid, Jonathan creator text pau Philadelphia Kogan Page Limited 2011 8th ed. monographic eng

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[xvi], 320 p. : ill. ; 22 cm. Identifying the opportunity -- Researching the market -- Developing the business plan -- Funding alternatives -- Raising capital -- Think again or full steam ahead -- Website marketing and e-commerce -- Cash management -- Pricing and costing -- Sales and customer relations -- Bookkeeping and administration -- Employment and human relations -- Conventional marketing -- Purchasing guidelines -- Taxation -- Premises and business assets -- Transportation -- When small is no longer beautiful -- More management accounting and reporting tools -- Managing export business -- Planning the end game specialized Jonathan Reuvid Includes index New business enterprises Management Small business Management 9780749460600 9780749461133 (ebk) UMP 100705 20251117150406.0 vtls000046960