Macdivitt, Harry <br/><br/>
Value-based pricing :  drive sales and boost your bottom line by creating, communicating and capturing customer value / 
Harry Macdivitt and Mike Wilkins 
 - New York :  McGraw-Hill,  c2012 
 - x, 291 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues 
<br/><br/><label>ISBN: </label>9780071761680 (alk. paper) 0071761683 (alk. paper) 9780071768603 (ebk.) 0071768602 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing<br/>Value<br/>Customer relations