01392nam a2200301 a 4500 vtls000061582 KUKTEM 20251117150408.0 120608t2012 nyu g b 001 0 eng d 9780071761680 (alk. paper) 0071761683 (alk. paper) 9780071768603 (ebk.) 0071768602 (ebk.) 201208101537 fauzi 201208101535 fauzi 201206081201 sri UMP HF5416.5 .M33 2012 Macdivitt, Harry Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / Harry Macdivitt and Mike Wilkins New York : McGraw-Hill, c2012 x, 291 p. ; 24 cm. Includes bibliographical references and index What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues Pricing Value Customer relations Wilkinson, Mike 0 0 0 0 20000 20000 2019-09-04 106.57 0 HF5416.5 .M33 2012 0000066351 2019-09-04 00:00:00 1 106.57 2019-09-04 OPEN VIRTUA40 57514 57520 VTLSSORT0080*0200*0201*0202*0203*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*6502*7000*9992