TY  - BOOK
AU  - Macdivitt,Harry
AU  - Wilkinson,Mike
TI  - Value-based pricing: drive sales and boost your bottom line by creating, communicating and capturing customer value 
SN  - 9780071761680 (alk. paper)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Pricing
KW  - Value
KW  - Customer relations
N1  - Includes bibliographical references and index; What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues
ER  -