TY  - BOOK
AU  - Hiam,Alexander
AU  - Rastelli,Linda G.
TI  - Marketing
T2  - Wiley pathways
SN  - 0471790796 (pbk.)
PY  - 2007///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing
N1  - Includes index; Making marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing
UR  - http://www.loc.gov/catdir/toc/ecip0616/2006020343.html
ER  -