Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch 
 - 9th ed. 
 - New York, NY :  McGraw-Hill Irwin,  c2012 
 - xxxiv, 828 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780073404868 0073404861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing