Wheeler, Alina <br/><br/>
Designing brand identity :  an essential guide for the entire branding team / 
Alina Wheeler 
 - 3rd ed. 
 - Hoboken, NJ :  John Wiley & Sons,  2009 
 - ix, 310 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 292-293) and index 
<br/><br/><label>ISBN: </label>9780470401422 0470401427 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Trademarks--Design<br/>Advertising--Brand name products