TY  - BOOK
AU  - Wheeler,Alina
TI  - Designing brand identity: an essential guide for the entire branding team 
SN  - 9780470401422
PY  - 2009///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Design
KW  - Advertising
N1  - Includes bibliographical references (p. 292-293) and index
ER  -