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  <titleInfo>
    <title>New business in India</title>
    <subTitle>the 21st century opportunity</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Davies, Paul</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
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  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Singapore</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Hackensack, NJ</placeTerm>
    </place>
    <publisher>World Scientific</publisher>
    <dateIssued>c2008</dateIssued>
    <dateIssued encoding="marc">2008</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
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    <extent>xviii, 227 p. ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>India now -- Why India? -- Understanding Indians and Indian business -- The domestic market -- Which products, services and sectors--and why -- Barriers to entry and how to overcome them -- Creating the business case and the business plan -- How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself -- Sales and marketing in India -- Staffing in India and global talent management -- Turning these insights into real business advantage -- India tomorrow</tableOfContents>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Paul Davies</note>
  <note>Includes bibliographical references (p. 211-218) and index</note>
  <subject authority="lcsh">
    <geographic>India</geographic>
    <topic>Commerce</topic>
    <temporal>21st century</temporal>
  </subject>
  <subject authority="lcsh">
    <geographic>India</geographic>
    <topic>Economic conditions</topic>
  </subject>
  <subject authority="lcsh">
    <geographic>India</geographic>
    <topic>Social conditions</topic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>World Scientific series on 21st century business ; v. 1</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9789812790422</identifier>
  <identifier type="isbn">981279042X</identifier>
  <identifier type="isbn">9789812790446</identifier>
  <identifier type="isbn">9812790446</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/toc/ecip0818/2008020250.html</identifier>
  <location>
    <url displayLabel="Table of contents only">http://www.loc.gov/catdir/toc/ecip0818/2008020250.html</url>
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    <recordChangeDate encoding="iso8601">20251117150435.0</recordChangeDate>
    <recordIdentifier source="KUKTEM">vtls000038744</recordIdentifier>
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