TY  - BOOK
AU  - Davies,Paul
TI  - New business in India: the 21st century opportunity 
T2  - World Scientific series on 21st century business
SN  - 9789812790422
PY  - 2008///
CY  - Singapore, Hackensack, NJ
PB  - World Scientific
KW  - India
KW  - Commerce
KW  - 21st century
KW  - Economic conditions
KW  - Social conditions
N1  - Includes bibliographical references (p. 211-218) and index; India now -- Why India? -- Understanding Indians and Indian business -- The domestic market -- Which products, services and sectors--and why -- Barriers to entry and how to overcome them -- Creating the business case and the business plan -- How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself -- Sales and marketing in India -- Staffing in India and global talent management -- Turning these insights into real business advantage -- India tomorrow
UR  - http://www.loc.gov/catdir/toc/ecip0818/2008020250.html
ER  -