Charan, Ram <br/><br/>
What the customer wants you to know :  how everybody needs to think differently about sales / 
Ram Charan 
 - New York :  Portfolio,  2007 
 - 178 p. :  ill. ;  21 cm. 
<br/><br/> Includes index 
<br/><br/>The problem with sales -- Fixing the broken sales process -- How to become your customer's trusted partner -- The value account plan -- Developing the value creation sales force -- Making the sale -- Sustaining the process -- Taking value creation selling to the next level 
<br/><br/><label>ISBN: </label>1591841658 9781591841654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management<br/>Selling<br/>Customer relations