TY  - BOOK
AU  - Charan,Ram
TI  - What the customer wants you to know: how everybody needs to think differently about sales 
SN  - 1591841658
PY  - 2007///
CY  - New York
PB  - Portfolio
KW  - Sales management
KW  - Selling
KW  - Customer relations
N1  - Includes index; The problem with sales -- Fixing the broken sales process -- How to become your customer's trusted partner -- The value account plan -- Developing the value creation sales force -- Making the sale -- Sustaining the process -- Taking value creation selling to the next level
UR  - http://www.loc.gov/catdir/toc/ecip0723/2007030980.html
ER  -