a decisions approach to content analysis Jordan, Amy B. text nyu New York Routledge/Taylor and Francis Group c2009 2009 monographic eng

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xvii, 270 p. : ill. ; 23 cm. Using theory to inform content analysis / Manganello & Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis : an overview of the issues / Amy Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment : challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the internet / Laura F. Salazar ... [et al.] -- (De)coding television’s representation of sexuality : beyond behaviors and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman -- Linking media content to media effects : the Rand television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime time television : a longitudinal content analysis / Sheila T. Murphy, Holley A. Wilkin, and Michael J. Cody -- Receiver-oriented message analysis : lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games : challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- The audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy Jordan, Jennifer Manganello, Dale Kunkel, and Martin Fishbein specialized by Amy B. Jordan ... [et al.] Includes index Mass media in health education Content analysis (Communication) Health behavior Communication in medicine Health Education Mass Media Attitude to Health Health Behavior Health Promotion Information Dissemination methods 9780805860252 (pbk.) 0805860258 (pbk.) 9780805860245 (hbk.) 080586024X (hbk.) 9780203887349 (ebk.) 0203887349 (ebk.) http://www.loc.gov/catdir/toc/ecip0814/2008013002.html http://www.loc.gov/catdir/toc/ecip0814/2008013002.html UMP 090709 20251117150446.0 vtls000039976