TY  - BOOK
AU  - Jordan,Amy B.
TI  - Media messages and public health: a decisions approach to content analysis 
SN  - 9780805860252 (pbk.)
PY  - 2009///
CY  - New York
PB  - Routledge/Taylor and Francis Group
KW  - Mass media in health education
KW  - Content analysis (Communication)
KW  - Health behavior
KW  - Communication in medicine
KW  - Health Education
KW  - Mass Media
KW  - Attitude to Health
KW  - Health Behavior
KW  - Health Promotion
KW  - Information Dissemination
KW  - methods
N1  - Includes index; Using theory to inform content analysis / Manganello & Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis : an overview of the issues / Amy Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment : challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the internet / Laura F. Salazar ... [et al.] -- (De)coding television’s representation of sexuality : beyond behaviors and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman -- Linking media content to media effects : the Rand television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime time television : a longitudinal content analysis / Sheila T. Murphy, Holley A. Wilkin, and Michael J. Cody -- Receiver-oriented message analysis : lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games : challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- The audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy Jordan, Jennifer Manganello, Dale Kunkel, and Martin Fishbein
UR  - http://www.loc.gov/catdir/toc/ecip0814/2008013002.html
ER  -