Verdino, Greg <br/><br/>
Micromarketing :  get big results by thinking and acting small / 
 Micro marketing 
Greg Verdino 
 - New York :  McGraw-Hill,  c2010 
 - xxvi, 260 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071664868 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Target marketing<br/>Internet marketing