Schilling, Melissa A.
Strategic management of technological innovation /
Melissa A. Schilling
- 3rd ed.
- New York : McGraw-Hill/Irwin, c2010
- xvi, 318 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780073381565 007338156X
Technological innovations--Management
New products--Management
Strategic planning