Teixeira, Joe <br/><br/>
Your Google game plan for success :  increasing your web presence with Google AdWords, Analytics and Website Optimizer / 
Joe Teixeira 
 - Indianapolis, IN :  Wiley Pub.,  c2010 
 - xxii, 434 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/> Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer 
<br/><br/><label>ISBN: </label>9780470641644 (pbk.) 0470641649 (pbk.) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Google AdWords<br/>Google Analytics<br/>Google Website Optimizer
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet searching--Statistical services<br/>Web usage mining--Computer programs<br/>Internet users--Data processing.--Statistics<br/>Internet marketing