your step-by-step guide to success Lynn, Jacquelyn Entrepreneur Press text bibliography cau Irvine, CA] Entrepreneur Press c2009 2009 monographic eng

print

xii, 177 p. ; 23 cm. So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management specialized Entrepreneur Press and Jacquelyn Lynn Includes bibliographical references and index Public relations firms Management New business enterprises 9781599183381 (alk. paper) 1599183382 (alk. paper) UMP 101206 20251117150454.0 vtls000048901