TY  - BOOK
AU  - Lynn,Jacquelyn
ED  - Entrepreneur Press
TI  - Start your own public relations business: your step-by-step guide to success 
T2  - Entrepreneur's startup series
SN  - 9781599183381 (alk. paper)
PY  - 2009///
CY  - [Irvine, CA]
PB  - Entrepreneur Press
KW  - Public relations firms
KW  - Management
KW  - New business enterprises
N1  - Includes bibliographical references and index; So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management
ER  -