Trademarks, brands, and competitiveness / 
edited by Teresa da Silva Lopes and Paul Duguid 
 - New York, NY :  Routledge,  2010 
 - xv, 248 p. :  ill. ;  24 cm. 
 - Routledge international studies in business history ;  19 .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415776936 0415776937 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--History<br/>Trademarks--History<br/>Commerce--History<br/>Competition