Ford, Jr., Jerry Lee

Increase your web traffic in a weekend / Jerry Lee Ford, Jr. and William R. Stanek - 6th ed. - Boston, MA : Cengage Learning, 2011 - xxi, 339 p. : ill. ; 23 cm.

Includes bibliographical references and index

Provides information on effectively promoting a Web site, building an audience, and choosing the right tools to reach the intended audience

9781435456662 1435456661


Web sites--Marketing
Web sites--Registration with search engines