Tonkin, Sebastian <br/><br/>
Performance marketing with Google Analytics :  strategies and techniques for maximizing online ROI / 
Sebastian Tonkin, Caleb Whitmore, Justin Cutroni 
 - Indianapolis, IN :  Wiley Pub., Inc.,  c2010 
 - xxiii, 427 p. :  ill., maps ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470578315 0470578319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Web usage mining<br/>Web usage mining