TY  - BOOK
AU  - Tonkin,Sebastian
AU  - Whitmore,Caleb
AU  - Cutroni,Justin
TI  - Performance marketing with Google Analytics: strategies and techniques for maximizing online ROI 
SN  - 9780470578315
PY  - 2010///
CY  - Indianapolis, IN
PB  - Wiley Pub., Inc.
KW  - Internet marketing
KW  - Web usage mining
N1  - Includes index
ER  -