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  <titleInfo>
    <title>Facebook marketing</title>
    <subTitle>an hour a day</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Treadaway, Chris</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Smith, Mari</namePart>
  </name>
  <name type="corporate">
    <namePart>Facebook (Firm)</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">inu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Indianapolis</placeTerm>
    </place>
    <publisher>Wiley Pub.</publisher>
    <dateIssued>c2010</dateIssued>
    <dateIssued encoding="marc">2010</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xx, 291 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations</tableOfContents>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Chris Treadaway, Mari Smith</note>
  <note>Includes bibliographical references and index</note>
  <subject authority="lcsh">
    <titleInfo>
      <title>Facebook (Electronic resource)</title>
    </titleInfo>
  </subject>
  <subject authority="lcsh">
    <topic>Internet marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Social networks</topic>
    <topic>Computer network resources</topic>
  </subject>
  <identifier type="isbn">9780470569641</identifier>
  <identifier type="isbn">0470569646</identifier>
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    <recordCreationDate encoding="marc">110315</recordCreationDate>
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