01500nam a2200265 a 4500 vtls000052004 KUKTEM 20251117150507.0 110315t2010 njua f 001 0 eng d 9780470500231 0470500239 201110141029 jamie 201107132210 VLOAD 201103151544 irma UMP HF6146.I58 G43 2010 Geddes, Brad Advanced Google AdWords / Brad Geddes Hoboken, N.J. : Wiley, c2010 xxxi, 519 p. : ill. ; 24 cm. Includes index Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: image, video, and mobile ads -- Understanding the content network -- Advanced content network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: how to extract actionable information -- Step by step: create and monitor your AdWords account Internet advertising Telecommunication Terminology 0 0 0 0 10000 10000 2019-09-04 93.48 4 8 HF6146.I58 G43 2010 0000059753 2022-04-15 00:00:00 2021-10-26 1 93.48 2019-09-04 OPEN VIRTUA40 59461 59467 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5050*6500*6501*9991 4