TY  - BOOK
AU  - Geddes,Brad
TI  - Advanced Google AdWords
SN  - 9780470500231
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet advertising
KW  - Telecommunication
KW  - Terminology
N1  - Includes index; Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: image, video, and mobile ads -- Understanding the content network -- Advanced content network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: how to extract actionable information -- Step by step: create and monitor your AdWords account
ER  -