Evans, Dave <br/><br/>
Social media marketing :  the next generation of business engagement / 
Dave Evans with Jake McKee 
 - Indianapolis, Ind. :  Wiley Pub.,  c2010 
 - xix, 388 p. :  ill. ;  24 cm. 
 - Serious skills .
 - Serious skills .
<br/><br/>Includes bibliographical references (p. 355-375) and index 
<br/><br/><label>ISBN: </label>9780470634035 0470634030 9780470944196 (ebk.) 9780470944219 (ebk.) 9780470944202 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Social media--Marketing<br/>Social marketing<br/>Customer relations