Linoff, Gordon S. <br/><br/>
Data mining techniques :  for marketing, sales, and customer relationship management / 
Gordon S. Linoff, Michael J Berry 
 - 3rd ed. 
 - Indianapolis, IN :  Wiley,  2011 
 - xl, 847 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470650936 0470650931 9781118087459 (ebk.) 9781118087473 (ebk.) 9781118087503 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining<br/>Marketing--Data processing<br/>Business--Data processing