Information communication technologies and globalization of retailing applications / 
Rajagopal [editor] 
 - Hershey, PA :  Information Science Reference,  c2009 
 - xviii, 253 p. :  ill. ;  26 cm. 
<br/><br/> "Premier reference source" 
<br/><br/>Includes bibliographical references and index 
<br/><br/> "This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value" 
<br/><br/><label>ISBN: </label>9781605662480 1605662488 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade<br/>Information technology<br/>Marketing