00876nam a2200229 a 4500001001400000003000700014005001700021008004100038020001800079020001500097040000800112245010900120260005700229300003600286500003100322504005000353520017100403650001700574650002700591650001400618700001400632vtls000055127KUKTEM20251117150513.0110727t2009    paua   f b    001 0 eng d  a9781605662480  a1605662488  aUMP00aInformation communication technologies and globalization of retailing applications /cRajagopal [editor]  aHershey, PA :bInformation Science Reference,cc2009  axviii, 253 p. :bill. ;c26 cm.  a"Premier reference source"  aIncludes bibliographical references and index  a"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value" 0aRetail trade 0aInformation technology 0aMarketing1 aRajagopal