TY  - BOOK
AU  - Rajagopal
TI  - Information communication technologies and globalization of retailing applications
SN  - 9781605662480
PY  - 2009///
CY  - Hershey, PA
PB  - Information Science Reference
KW  - Retail trade
KW  - Information technology
KW  - Marketing
N1  - "Premier reference source"; Includes bibliographical references and index
N2  - "This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value"
ER  -