Pradeep, A. K. <br/><br/>
The buying brain :  secrets for selling to the subconscious mind / 
A. K. Pradeep 
 - Hoboken, N.J. :  Wiley,  c2010 
 - xii, 252 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470601778 0470601779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing<br/>Consumer behavior<br/>Shopping--Psychological aspects<br/>Marketing--Psychological aspects