TY  - BOOK
AU  - Pradeep,A.K.
TI  - The buying brain: secrets for selling to the subconscious mind 
SN  - 9780470601778
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Neuromarketing
KW  - Consumer behavior
KW  - Shopping
KW  - Psychological aspects
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -