marketing real people, real choices Solomon, Michael R. creator Marshall, Greg W. Stuart, Elnora W. text nju Upper Saddle River, N.J Pearson c2012 2012 4th ed. monographic eng

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vi, 305 p. : ill. ; 28 cm. Welcome to brand you : a framework for your career -- Planning your career : setting your direction -- Choosing the right work environment : how to find the right "fit" -- Career information and research : know where to look -- Why employers buy : how to build your brand based on employers’ needs -- Meeting employers’ needs : how the hiring process works -- Sharpening your focus : how to use target marketing in your search for work -- Creating the product-you : identifying your value -- Managing the product-you : launching and managing your career -- Providing services as brand you : exploring entrepreneurship and other alternative ways to work -- Pricing the product : what salary can you expect? -- Creating your communication plan : getting the word out about your brand -- Advertising your brand : crafting your resume and cover letter -- Personal selling : how networking can help you achieve your goals -- Delivering value : how to make every interview successful -- Evaluating and finalizing your offer : get what you want specialized Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart Career development Marketing Vocational guidance 9780130388537 013038853X UMP 111212 20251125092954.0 vtls000057033