Entrepreneurship marketing : principles and practice of SME marketing /
edited by Sonny Nwankwo & Ayantunji Gbadamosi
- Abingdon, Oxon : Routledge, 2011
- pxxi, 457 p. : ill. ; 26 cm.
Includes bibliographical references and index
9780415573757 9780415573764 9780203838648
Marketing--Management Entrepreneurship Small business--Management New business enterprises--Management