Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo & Ayantunji Gbadamosi - Abingdon, Oxon : Routledge, 2011 - pxxi, 457 p. : ill. ; 26 cm.

Includes bibliographical references and index

9780415573757 9780415573764 9780203838648


Marketing--Management
Entrepreneurship
Small business--Management
New business enterprises--Management