@book{60117,
	author = {Cravens, David W.},
	title = {The Oxford handbook of strategic sales and sales management /},
	publisher = {Oxford University Press,},
	year = {2011},
	series = {Oxford handbooks in business and management},
	address = {Oxford  ;},
	url = {http://www.loc.gov/catdir/toc/fy11pdf04/2010933155.html}
}