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  <titleInfo>
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    <title>Oxford handbook of strategic sales and sales management</title>
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    <title>Strategic sales and sales management</title>
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  <name type="personal">
    <namePart>Cravens, David W.</namePart>
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  <name type="personal">
    <namePart>Le Meunier-FitzHugh, Kenneth</namePart>
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  <name type="personal">
    <namePart>Piercy, Nigel</namePart>
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    <publisher>Oxford University Press</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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    <extent>xxi, 637 p. : ill. ; 26 cm.</extent>
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  <note type="statement of responsibility">edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy</note>
  <note>Includes bibliographical references and index</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Sales management</topic>
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      <title>Oxford handbooks in business and management</title>
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  <identifier type="isbn">9780199569458 (hbk.)</identifier>
  <identifier type="isbn">0199569452 (hbk.)</identifier>
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