Fuller, Gordon W. <br/><br/>
New food product development :  from concept to marketplace / 
Gordon W. Fuller 
 - 3rd ed. 
 - Boca Raton, FL :  CRC Press,  2011 
 - xix, 487 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781439818640 1439818649 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food--Marketing<br/>Food--Research<br/>New products--Marketing<br/>Product management<br/>Food industry and trade--Technological innovations