Solomon, Michael R. <br/><br/>
The truth about what customers really want / 
 What customers want 
Michael R. Solomon 
 - Harlow, Eng. :  Pearson Prentice Hall,  c2009 
 - x, 209 p. ;  22 cm. 
 - The truth about .
 - The truth about .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273726975 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--Attitudes