TY  - BOOK
AU  - Solomon,Michael R.
TI  - The truth about what customers really want
T2  - The truth about
SN  - 9780273726975
PY  - 2009///
CY  - Harlow, Eng.
PB  - Pearson Prentice Hall
KW  - Consumer behavior
KW  - Consumers
KW  - Attitudes
N1  - Includes bibliographical references and index
ER  -