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  <titleInfo>
    <title>Islamic branding and marketing</title>
    <subTitle>creating a global Islamic business</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Temporal, Paul</namePart>
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    <place>
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    <publisher>John Wiley &amp; Sons (Asia)</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xvii, 324 p. : ill ; 24 cm.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Paul Temporal</note>
  <note>Includes bibliographical references and index</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <geographic>Islamic countries</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumers</topic>
    <geographic>Islamic countries</geographic>
    <topic>Psychology</topic>
  </subject>
  <identifier type="isbn">9780470825396</identifier>
  <identifier type="isbn">0470825391</identifier>
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